Diesel fashion is all about standing out in the crowd as a unique individual in a uniform world. It seeks to spread a message of diversity and unity.
Diesel Black Gold Pre-Spring 2018
“It’s tough and edgy, but it also has a kind of classic beauty. And poetry to spare.” –Andreas Melbostad
Diesel 2019 Spring Collection
Off the Beaten Path
Diesel prides itself on being “a borderless globe and a singular visual language” (Bang & Strike). However, it is a brand designed for those who rebel against the constantly changing trends and styles. The brand’s aim is not simply to showcase and market specific products, but rather to spread Diesel’s message of unity and innovation. However, it also emphasizes individuality, not following the beaten path, as well as fun, with its vibrant colors and bold print. It wants to make a statement to the world that Diesel is a brand that does not care what others think of them.
"DIESEL BORROWS FROM BERLIN’S STREETWEAR SCENE FOR PRE-SPRING 2019 COLLECTION" –Keenan Higgins
Spring 2019 Collection
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