Does Diesel really use virtual reality? How does that work?
Diesel's "Fur me, Fur you" Virtual Reality
Virtual Reality
“Working with a forward thinking creative company like Diesel enabled us to really push the VR creative on this project and together we have created a thrilling ride into ‘Furland’ that heroes the Diesel characters and creates a genuinely immersive rollercoaster for the senses.” –Stuart Anderson
Diesel has not only become one of the most sustainable designer brands but it also ensures customers have a unique, one of a kind experience with its “5D multi-sensory virtual reality thrill ride using cutting edge immersion technology” (Diesel). This exceptional showcase of modern technology has been used for multiple campaigns such as “Fur me, Fur you” and “Only The Brave High.” Each experience is designed to stimulate all five senses through the use of virtual headsets, lavish seating, and even candy floss scented wind (Essential Retail).
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